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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1100 |
Essay's paper body
Imagine an all copy ad for a line of bathing suits headlined: “Too sexy to show.â€
But the most important point about concept development is to generate lots of ideas. That's the way to get a great one. Or two.
In the ad business your value is based largely on the quality of your ideas. So whip out lots of rough sketches...
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Or two.
In the ad business your value is based largely on the quality of your ideas. So whip out lots of rough sketches.
Don’t make the mistake of generating a few ideas then spending your “concept†time polishing those few ideas in the computer.
Notes:
The concept for a TV commercial is simply the story line or the visual idea:
Say you are creating a TVC for a new line of bath soaps, aimed at young girls, 15 to 22...
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General points of the essay
The Five Most Important Ideas In Up From Slavery
As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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