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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1865 |
Essay's paper body
As a result, APC cultural environment may be resistant to change.
2) Concern2: The venture capitalists that funded APC are expecting either the sale or an IPO of APC within the next 5 years. This may further exacerbate the resistance to adopting new strategies due to egocentric concerns (i.e. job loss)...
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job loss).
3) Concern3: The barriers to entry for new competitors are low. A large player, for example Microsoft, could enter and dominate the market. This could effectively put APC out of business quickly.
4) Concern4: Salespeople have not penetrated the largest markets –Washington, DC and New York City, NY...
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