Buy custom Ask.com Case study
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| Topic: |
Business
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| Number of pages / Number of words: |
15 / 4101 |
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By October 1998, Ask.com was getting 300,000 searches per day, which increased to 700,000 by January 1999, and then one million in May and two million by October of the same year6. The company was undergoing exponential phase of growth. In July 1999 the company launched its first national advertisement campaign...
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In July 1999 the company launched its first national advertisement campaign. The company, led by Robert W. Wrubel, who was appointed president in May 1998 and chief executive officer in November 1999 took advantage of this situation by completing an initial public offering (IPO) of stock. The IPO was completed in July 1999 and was a spectacular success...
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