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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 816 |
Essay's paper body
Asian Paints therefore changed its product form and introduced 50 ml paint packs at lower prices to serve the purpose of the rural sector.
Feature: They continuously introduce new features to differentiate their products by innovating.
Like the case of Royale which is a premium brand and is known for quality and is known for providing a finishing touch which is different from other brands...
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Asian Paints segment the market based on the usage :
BRAND POSITIONING
It is how the Asian paints enabled people to form a mental image for their products in the customer’s mind. The strategies that they followed where as follows,
Brand Image
The ways in which Asian Paints attempted to meet the customer’s psychological and social needs...
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General points of the essay
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which concept or combination of concepts will you follow to increase the sales of your product that is a lower priced shaving blade for lower-middle class males of Bangladesh living in urban & village areas? Explain your choice of strategy with va...
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