Buy custom Asian Cars Invade Europe
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| Topic: |
Business
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| Number of pages / Number of words: |
13 / 3602 |
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market was attributed to poorly made American cars. Ultimately, the loss in market share to the Japanese was thought to have been a result of an ignorant public that did not appreciate sophisticated automobiles. At the time, European carmakers perceived the low-cost Japanese cars a threat only to the United States...
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European consumers had an appreciation for sophisticated engineering, quality, and style, neither of which was a characteristic of the Japanese cars. In turn, European auto companies saw themselves protected from the expanding Japanese carmakers.
Indeed, the Japanese carmakers posed little threat to the European automobile industry during the eighties...
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