Buy custom Are We Facing The End Of Advertising As We Know It
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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2113 |
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Without forgetting that consumers are not easy to please, it is a great challenge to interest them in the message as well.
However, the big transformation is taking place in communication, specifically in the dialogue between advertisers and customers. At one point, almost all the messages were one-way: from the companies to the audience...
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At one point, almost all the messages were one-way: from the companies to the audience. Currently, this is turning into a two-way communication thanks to interactive marketing on the Internet. On one hand, it allows marketers to know on a higher level of depth their target; offering what the consumers really want and need from them, and this has become more effective than focus-group (Berger, 2001)...
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