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Arctic Power Speech

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Essay's paper info

Topic:	Business
Number of pages / Number of words:	10 / 2567

Essay's paper body

This was actually done by CPC as showed by exhibit 1.

Product Type of Competitor *Market Share- % Price/liter Rs. Placement Ingredients

Arctic power

Direct

6.5

0.97 Quebec ,Maritimes

British Colombia

Alberta. Active ingredients

Tide Direct 34.1 0.97 Nationwide Active

Sunlight Direct 13.4 N/A Nationwide Moderate

Problem Definition:

Linda Barton and Gary Parsons face two problems:-

They must determine whether to continue developing the brand in their already strong regional markets of Quebec, the Maritimes and British Colombia or go national with marketing efforts...

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