Buy custom Aqualisa Quartz: Simply a Better Shower
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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2163 |
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Aqualisa brand was unavailable, but its Gainsborough brand was available in 70 percent of 3,000 UK DIY outlets. If we look at the Table 3 in appendix, we can see that electric showers represent 85 percent of the whole DIY channel.
c) Competition (who are the key players)
If we look at the table 1 in the appendix, we can see that Aqualisa's products are competing mainly (77%) in Mixer showers and little (18%) in Power showers segment...
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Main competitors are therefore those who are also very strong in these two segments. In Mixer showers category the strongest company is Mira with 36 percent market share. Aqualisa is the second strongest with 17%. The third is Ideal, followed by Masco and Triton. In Power showers category Mira and Masco are the strongest, both with 23 percent market share...
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General points of the essay
Aqalisa Quartz: Simply a better shower
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