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Business
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| Number of pages / Number of words: |
3 / 612 |
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In 1998, within a $300 billion industry, 85% of U.S. graphics professionals used a Macintosh. In fact, U.S. graphics professionals selected Mac over Wintel 3:1 when purchasing new computers. Taking advantage of a rather inelastic demand curve due to preferences, Apple should focus Mac sales solely on the design and publishing industry and gain from the deep pockets and high profit margins that exist there...
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On the consumer end, however, Macintosh has lost the battle in the operating systems war and needs to acknowledge that and move on. Apple's competitive advantages lie elsewhere. Combining their design, brand name, and ease of use with a "Wintel" standard will help the company aggressively compete for and attract market share...
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