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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 293 |
Essay's paper body
The marketing concept used by the Apple company divided into 3 categories which are customer oriented, organization objectives and coordinated market activities. The Apple Company modifies offering by creating varieties in their products. They also try to attract customers by advertising through media which is appealing to the customers...
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The marketing concept used by the Apple company divided into 3 categories which are customer oriented, organization objectives and coordinated market activities. The Apple Company modifies offering by creating varieties in their products. They also try to attract customers by advertising through media which is appealing to the customers...
Essay fragment
General points of the essay
Marketing Strategy Of Apple
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With Microsoft and PC's dominating a large majority of the computer market (an estimated 90%), what has allowed Apple/Macintosh to survive and expand as a business?
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