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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2725 |
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However, for the company to keep its market share or even expand it, it needs to continue to innovate and, at the same time, reduce costs.
Apple’s share of the portable media player segment is estimated to be 72.7 % in 2007, making it a close monopoly. iPod’s sleek design combined with its ease of use and affordable pricing makes it a difficult product to replace by the competitors...
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iPod’s sleek design combined with its ease of use and affordable pricing makes it a difficult product to replace by the competitors. iTunes support system for iPods cannot be understated; after all, iTunes makes Apple the number one music shop in the world. The company’s challenges in this field include the market saturation in North America and the fact that Apple deals with media content owners and related regulations (DRM)...
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General points of the essay
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