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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2559 |
Essay's paper body
Market brand consultancy HYPERLINK Interbrand and business publication HYPERLINK "http://www.businessweek.com/"BusinessWeek have posted their fourth annual listing of the 100 Best Global Brands, listed by dollar value where Apple ranked 43rd overall. The consultancy attributes Apple's showing to strong sales of the iPod and high brand loyalty...
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It's not just intimate with its customers; it is loved. According to marketers and advertising experts the reason why Mac users are so loyal hinges on the Apple Brand's strength. Apple has cleverly established a deep, lasting bond with its customers. From its initial creative and design following it has developed a ?cult' like status with its customers and they would be very unlikely to switch to any other computer operating system...
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