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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1875 |
Essay's paper body
Apple would probably be better served by working with their partners to improve the existing sales channels. Apple's strategy for the major markets and for increasing their market share targets governments and businesses, not solely in the United States, but globally. The current Apple business model follows three broad industry categories: Software Engineering, Hardware Manufacturing, and Retail...
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To understand how this business model limits Apple's market share, we will briefly outline each leg of the business model individually.
Software Engineering: Apple is the world leader both in quality and functionality. Software is extremely profitable too, as Microsoft, Intuit, Oracle, Adobe and many other companies demonstrate...
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