Buy custom AOL goes Far East
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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1351 |
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John Barber would have had success if he had a marketing team consisting of American and Japanese employees working together to infiltrate the Japanese market. AOL's biggest shortcoming is caveats in AOL Japan. The company lost their majority equity stake by creating a JV with a general merchandising company...
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When NTT DoCoMo joined with 100 million and AOL was no longer a 50 % partner. AOL should have stayed in complete control of the operation to protect its propriety.
3. What structural impediments did AOL face in the Japanese market that did not exist in the US market? What actions should AOL take to overcome these obstacles?
One of the main structural impediments is that Japan did not have the internet resources available upon starting the joint venture with AOL...
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