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| Topic: |
Business
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| Number of pages / Number of words: |
18 / 5021 |
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prohibition of alcohol came into effect. Once this occurred, the true business savvy of the Busch family was tested and shown when they adapted to this huge obstacle by creating a whole new line of diversified products such as ice-cream, malt syrup, refrigerated cabinets, baker’s yeast, non-alcoholic Budweiser, root beer, and other flavored beverages and various products...
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The business has been a true example to others on how to capture mass market share by making bold but intelligent moves.
Critical Strategic Events
- 1933 – National Prohibition ends and the savvy marketing campaign that still shines today is begins when the Budweiser Clydesdales are introduced
- 1936 – Budweiser is sold in cans in an effort to save on costs
- 1955 – Busch beer line is introduced
- 1959 – The company’s first amusement park, Busch Gardens, is opened in Florida
- 1964 – The company reaches the ten million barrels in production mark
- 1967 – The St...
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