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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 703 |
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Now, more than ever, Citigroup was most vulnerable to any activities against the bank's image by RAN. Given these circumstances, the best solution for Citigroup in the short run would be to withdraw project financing activities from endangered ecosystems and establish a public image that was built upon corporate social responsibility...
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Given these circumstances, the best solution for Citigroup in the short run would be to withdraw project financing activities from endangered ecosystems and establish a public image that was built upon corporate social responsibility.
If Citigroup chose to do so, however, it would adversely affect Citigroup's incoming cash flow from the lost opportunities of project financing activities in developing countries or rainforests...
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General points of the essay
Anatomy of a Corporate Campaign: RAN & Citigroup (A)
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