Buy custom Analysis Of Marketing Strategy Of Suzuki Motor Company, Ltd. (Suzuki)
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| Topic: |
Business
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| Number of pages / Number of words: |
12 / 3230 |
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Suzuki planned to market two versions of the Samurai in USA, a convertible and a hard top.
DISTRIBUTION: Mazza's goal was to establish ASMC as a major car company in U.S. To accomplish this objective he adopted the following steps: Convince prospective dealers to build separate showrooms for the Samurai...
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To accomplish this objective he adopted the following steps: Convince prospective dealers to build separate showrooms for the Samurai.
Then he designed a dealer agreement that required prospective Samurai dealers to build an exclusive sales facility for the Samurai including a showroom, sales offices, and a customer waiting and accessory display area...
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