Buy custom Analysis of integrated marketing communications campaign
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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2921 |
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The campaign promote not only the products but also tries to teach women to accept themselves the way they are. The catchphrase of pro age products ad is “ Beauty has no age limitsâ€. “Dove wants to instill a new attitude in the anti-aging category- from negative and fear- driven to affirmative and hope- driven...
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In doing so we hope to encourage and inspire more women to see the potential that lies within their skin and hair, and themselves. Pro Age is Dove’s commitment to women who are entering what could be the most exciting stage of their lives.â€
This brand strategy is so called line extension. Pro age products are one of a few other cosmetic lines which are all targeted in the Dove’s real beauty campaign...
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