Buy custom Analysis Of Frienship Store
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| Topic: |
Business
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| Number of pages / Number of words: |
13 / 3397 |
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Its business is supported by the association with over 60 global brands, including luxury like Cartier, Armani, Burberry, Swarovski and Piaget. Friendship is a symbol of classic design and reliable quality in Guangdong.
1.3 Company Mission & Current Strategy
Positioned itself as “a top- class department storeâ€, Friendship aims to be a market leader not confined in Guangzhou, but the southeast China and finally to explore the nationwide high ends market...
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In order to achieve this ambition, Friendship emphasizes “growing in retailing, exploring in high-ends markets and strengthening of brand equity, and the scientific development†in the developmental strategy.
In the implementation of the strategy, Friendship determines to offer a pleasant shopping environment, a variety of stylish and expensive products and exceptional services, to foster the sales by appealing promotion campaigns and to build up a trendy and international store brand...
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