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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 877 |
Essay's paper body
Exact! did not want to take away the market that Foschini and Markhams appealed to. Therefore, from a financial perspective it made sense to target a broad range of consumers with a small product range.
3.1.2 Targeting
Exact! targeted its segmentation on LSM’s 4 – 8. They are men, women and children from all ethnic groups...
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They are men, women and children from all ethnic groups. The people in this target group are price conscious and looking for value for money. They include young, modern, aspiring individuals who are fashion conscious who want to be recognised for their taste in clothing.
3.1.3 Positioning
Markhams and Foschini focus on a tight consumer group, but offer a complete wardrobe for that lifestyle...
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