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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 987 |
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101) both pointed out that “advertisement is a form of promotion, plain and simple, every bit as necessary and defensible as other kind of promotionâ€.
2.3The role that advertisement play in our life
Heath (2002) found as both consumers and business forms are expecting the exchange to be benefited from the transaction, at least two essential conditions that could lead to this goal, one is the two parties must be informed about the nature of exchange, and each party must freely choose engage in exchange, the other is by business seeking to alert and inform consumers and encourage commerce is via advertising...
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Overstatements in advertising.
3.1 The definition of overstatement in advertising and argument about advertising
An overstatement in advertising can be explained as “exaggerations claims about the efficacy of the product also fall into consideration in assessing the truth factors in advertisingâ€...
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