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Secondly, the firm’s brand of soda must be available for consumers to purchase easily. This means that the brand must be on the shelves of stores where most consumers shop for beverages, namely, large grocery stores. Although other channels of distribution are available, once again it is important for the brand to enter into a consumer’s mental set of possible brands to purchase...

Secondly, the firm’s brand of soda must be available for consumers to purchase easily. This means that the brand must be on the shelves of stores where most consumers shop for beverages, namely, large grocery stores. Although other channels of distribution are available, once again it is important for the brand to enter into a consumer’s mental set of possible brands to purchase...

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