Buy custom Analyse The Streingths and Weaknesses Of The Boston Matrix As An Aid T
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 871 |
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This is another problem with using the Boston Matrix to make decisions (as it is a problem with all other aspects of marketing), that markets just aren't that predictable. Nobody can predict accurately consumer trends in a following year. If they could then marketing would be easy. But many companies who thought they could predict market trends are now bust...
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Nobody can predict accurately consumer trends in a following year. If they could then marketing would be easy. But many companies who thought they could predict market trends are now bust. The Boston Matrix is an attempt to simplify something that is very complicated. It helps, but it doesn't solve the problem...
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