Buy custom An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove
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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2565 |
Essay's paper body
Possible communications objectives may include education and information, branding and image building, affecting attitudes, and loyalty and reminding (Christopher et al, 1995).
In the case of Dove, the umbrella communication objective is to provide information to effectively change the target consumer’s knowledge, perceptions and attitudes towards the brand, which would eventually change behaviour...
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The content of the website is focused on the objective of branding, via brand building activities with the use of the marketing communications tools.
The communication objectives also include dissemination of information about new and existing products, and about the Real Beauty campaign and the various activities and promotions that are linked with it, which are strongly aimed on changing mindsets of the target audience...
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General points of the essay
An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove
Integrated Marketing Communications (
Integrated Marketing Communications
Understanding the Diffusion of Integrated Marketing Communications
Analysis of integrated marketing communications campaign
Real Madrid, Integrated Marketing Communications
Information Marketing Communications
“Critically discussed issues, dimensions, benefits and barriers associated with IMC (Integrated Marketing Communications) in relation to advertising strategy and planning in the UK”
Evaluate the importance of branding, and brand loyalty, to successful marketing.
Corporate Communications Application
Communications theory application
Communications Technology: Global Information Infrastructure
Communications: An Integral Part of Education
Summarize and discuss the tensions apparent in contemporary cultural and communications policy debates. Include a case study analysis of a specific policy statement, which names and discusses the specific rhetorical frameworks informing the author...
MY POSITION AS AN EDUCATION AND MASS COMMUNICATIONS MAJOR
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