Buy custom An Analysis Of The Moyo Case Study
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| Topic: |
Business
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| Number of pages / Number of words: |
14 / 3795 |
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Lurie as an enterprising entrepreneur ventured into related and unrelated diversification which may be done to minimise risks and increase attractiveness to customers through restaurants, retails and entertainment.
The concept of offering a subtle mix of three kinds of entertainments has been successful for Moyo (brand extension), it is proven by the sales figures in the case study which says turnover from all Moyo outlets increased by 3,000% and the average number of customers visiting Moyo outlets each week was about 20,000...
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Thus Moyo ventured into more restaurants which are proving a great success. Moyo offers a 600 cover restaurant at Melrose Arch with different levels of entertainment and serving authentic Pan African cuisine. But the author suggests that African cuisine would not be accepted globally as the menu offers an array of meat products which may not be suitable to different cultures and nations...
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