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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 604 |
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The estimated cost of capital (17%) represents the risk of real investments in the discount brokerage industry and this is a industry that has a very high orderly risk because most of the revenues if not a all of are connected to stock market activity and performance.( And today 2008. That market is as unstable as my mood every day )
So If Ameritrade uses debt to finance the project, the cost of capital may fall but the equity beta (and the cost of equity) will increase with the level of leverage used...
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The estimated cost of capital (17%) represents the risk of real investments in the discount brokerage industry and this is a industry that has a very high orderly risk because most of the revenues if not a all of are connected to stock market activity and performance.( And today 2008. That market is as unstable as my mood every day )
So If Ameritrade uses debt to finance the project, the cost of capital may fall but the equity beta (and the cost of equity) will increase with the level of leverage used...
Essay fragment
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