Buy custom American Express: O Desafio De Construir Uma Empresa Com Foco No Cliente 
    
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            | Topic: | 
            
                
                    Business
                
             | 
        
        
            | Number of pages / Number of words: | 
            
                15 / 4188             | 
        
                
    
    Essay's paper body
        
        
Segundo reportagem da Folha Online (2003), a baixa renda ja responde
por 6,3% dos gastos com cartao de credito. O valor gasto pelos usuarios que
ganham de R$ 200,00 a R$ 500,00 saiu de R$ 485 milhoes em 1998 (1,5%) para
R$ 4,32 bilhoes em 2002 (6,3%).
Existe um forte incentivo por parte dos bancos para impulsionar o uso de cartoes,
tanto de credito, quanto de debito, pois a transacao com cheque custa 455% a
mais que a eletronica...
        
        
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O valor gasto pelos usuarios que
ganham de R$ 200,00 a R$ 500,00 saiu de R$ 485 milhoes em 1998 (1,5%) para
R$ 4,32 bilhoes em 2002 (6,3%).
Existe um forte incentivo por parte dos bancos para impulsionar o uso de cartoes,
tanto de credito, quanto de debito, pois a transacao com cheque custa 455% a
mais que a eletronica...
        
        
            Essay fragment
        
    
                
            General points of the essay
            
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