Buy custom AMD: The quest to become the next Intel
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 944 |
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After losing $60.6 million and an unprecedented $1.3 billion in the years 2001 and 2002, respectively, the company undertook a 15% cut of its work force in hopes of coming out of the red the following year. Though the 2003 financial results are less troubling that the alarming figures from 2002, AMD posted a net loss of $274...
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In addition, the company ought to improve its marketing campaign, which cost $148 million in 2003. The computer chip maker should employ the tactics similar to those of Intel to increase brand-name recognition and trust, thus making consumers more likely to buy a computer system that carries AMD technology...
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General points of the essay
AMD: The quest to become the next Intel
Reduction in work force
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