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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
12 / 3120 |
Essay's paper body
This is a feature that shows consumers “Customers who shopped for X also shopped for… and Customers who searched for X also searched for…†(Chaffey et al, 2006). This feature helps customers see what other people similar to them are interested in.
Amazon’s selection of merchandise is extremely large...
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The case does not give much information about the merchandise selection. However, after visiting Amazon.com, it is apparent that their selection of merchandise is far beyond the needs of the standard consumer.
Marketing Communication Objectives
It is easy to see based on the evidence presented that Amazon is meeting their corporate objectives...
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General points of the essay
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