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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1242 |
Essay's paper body
The online commerce industry is expected to become increasingly competitive and is expected to intensify
Due to the nature of the eCommerce industry particularly the products that Amazon are offering, Amazon have opted for a growth stragtegy via aquisitions, strategic relations and internal developed...
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Now let us look at amazons growth strategy in terms of the Ansoff matrix:
Amazon seem to have chosen thwo of the four growth strategies:
1. Market Development ? through the opening of distribution centers and the launching of websites in the UK and germany Amazon offered their existing goods and sevices for sale in new markets...
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