Buy custom Airtel-Winning Customers Through Loyalty Program"
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1038 |
Essay's paper body
Those customers who are eligible for the program but weren’t selected randomly became the "control group".
The company started its loyalty program by informing those "loyalty program" members that they are ones through sending them an elaborate, and rich welcome membership package in the mail and personalized letter...
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This package consisted of a letter, a welcoming brochure explaining the working of the program and describing more than 10 standard rewards, and three newsletters during the course of an average 12 months period which were delivered through a self-mailer. Those newsletters were used to introduce new standards rewards to members between various versions of the welcome package...
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