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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1646 |
Essay's paper body
Some LCCs have moved onto this strategy.
Focus – this involves targeting a certain segment of the market and is rarely adopted by LCCs.
It was not until the 1990 that the European airlines started to catch up when easyjet and Ryanair entered the market. After this time there was a surge of competition as LCCs became commonplace...
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After this time there was a surge of competition as LCCs became commonplace. In Europe alone they have won 10 percent of the market share, and 25 percent of the domestic share has been gained in the USA.
Successes and failures
But while Southwest, easyjet and Rynair are good examples of successful LCCs, there are the experiences of carriers such as Debonair (which went bankrupt in 2000) and Buzz which was acquired by a more successful carrier in 2002...
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