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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 770 |
Essay's paper body
Advertising, direct marketing, and other forms of promotion are used to shift demand.
Back ordering. By postponing delivery on current orders demand is shifted to period when capacity is not fully utilized. This is really just a form of smoothing demand. Service industries are able to smooth demand by taking reservations or by making appointments in an attempt to avoid walk-in customers...
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Some refer to this as "partitioning" demand.
New demand creation. A new, but complementary demand is created for a product or service. When restaurant customers have to wait, they are frequently diverted into a complementary (but not complimentary) service, the bar. Other examples include the addition of video arcades within movie theaters, and the expansion of services at convenience stores...
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