Buy custom Affluence And Attitude: Slicing The Affluent Pie
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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 738 |
Essay's paper body
While the members of all of the Richistani groups can obviously afford a $600 mobile phone, it is unlikely that the Lower, Middle, and Upper Richistanis who have purchased iPhones have done so for reasons related to their net worth. It is much more likely that they share some common “needs†completely unrelated to net worth, and they have purchased the iPhone in an attempt to satisfy those needs...
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It is much more likely that they share some common “needs†completely unrelated to net worth, and they have purchased the iPhone in an attempt to satisfy those needs. When it comes to the factors that influence iPhone purchase, these Lower, Middle and Upper Richistanis have more in common with each other than they do with their peers who share the same net worth...
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