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| Topic: |
Business
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| Number of pages / Number of words: |
16 / 4294 |
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Czechoslovakia's Velvet Revolution prompted courtship from Volkswagen and a partnership which soon bore fruit in the form of the Felicia, a car impressive enough to win seven consecutive What Car? 'Budget Car Of The Year' Awards. (4)
Though ridiculed as a brand, Skoda's UK sales grew through the mid '90s (Figure 1), and extraordinary levels of loyalty were achieved (see Figure 2)...
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But nor could it be argued that Skoda was making genuine inroads against the broader consumer base; rejection figures for the brand remained stubbornly fixed at around 60% over the period. (5)
And as the brand's future product reality became more obvious, it was apparent that Skoda's image deficiencies would soon become a critical commercial limitation...
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