Buy custom Advertising: Convincing the Consumer
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1086 |
Essay's paper body
This gives the reader the idea that if you serve drinks using Bacardi rim it will make you the center of attention. A smaller picture of the Bacardi bottle at the bottom of the article draws the reader's attention to text which tells benefits of using Bacardi rum.
Cigarette ads along well as alcohol ads relate their products to a certain benefits and positive experiences...
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A Marlboro cigarette ad in the 70's sends a message that their product provides the user a chance to "duck out of our social obligations?to seek rest or adventure" (Fowles 638) (Ad Figure 3). It has a large picture of a male cowboy smoking a cigarette next to his horse looking into the distance. The caption below it reads "Come
M'Coy 3
to where the flavor is...
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General points of the essay
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