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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 1989 |
Essay's paper body
Radio advertising rates are determined by the size of the listening audience. The size of the audience is determined by polls, census data, and surveys. Because radio has a lost of competition for its audience, the audience you are paying for is anticipated and potential, it is not guaranteed. Advertising in radio is bought in "spots...
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Advertising in radio is bought in "spots." These spots can run form 10 seconds to 60 seconds. You have the option to choose when you would like the spot to run and how many times you would like it to run. If you choose prime rate, the spot will cost you more, however it is guaranteed to run at a certain time...
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