Buy custom Advertising: agency & client relationships
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1258 |
Essay's paper body
A commitment to your agency's best work. Set the goal of great advertising, then do everything you can to help your agency achieve it.
2. Clear, consistent direction. Be an expert on your business. Think through the assignment before calling your agency. Know all the facts before you brief them. Know what you want them to do, when, and why...
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Be an expert on your business. Think through the assignment before calling your agency. Know all the facts before you brief them. Know what you want them to do, when, and why.
[What is good client?] I'm tempted to cite a number of clients who had implicit faith in me and who bought virtually everything I sold because I wouldn't sell them anything that wasn't right for them...
Essay fragment
General points of the essay
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