Buy custom Adidas: Will Restructuring Its Business Lineup Allow It to Catch Nike?
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1021 |
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The new acquisition would increase Adidas’s annual revenues to nearly ?9 billion and give the company much stronger presence in North America, which accounted for 50% of global sporting goods market. Other benefit of the new acquisition was the new restructured lineup would improved chance to catching Nike in its race to be the worlds’s largest sporting goods company, even some observers still doubt about the possibility...
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CASE ANALYSIS
In analyzing the prospect of Adidas, AG after the acquisition of Reebok in the aim to strengthen its position in footwear and apparel business to properly compete with Nike as the main competitor, we can use the BCG Matrix to asses the strength of the Adidas’s product portfolio as below:
Refer to the BCG matrix above the analysis of Adidas business portfolio:
1...
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