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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 908 |
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Nike still had the lead with 39% with Adidas holding the number two spot with 15.1%. The number three spot was held by Reebok with 10.9%. In fourth, New Balance had a market share of 9.4%. K-Swiss was 5th with a market share of 3.6%
New Balance has done very well and gained a large portion of the market share pushing out the previous second placeholder Adidas...
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While it would appear that Adidas has lost market share as a brand, the company bought Reebok. As a corporation, in 2004, Adidas held 20% of the market share between the two brands.
Technology/social/legal- brand
Adidas as a brand are utilizing a few forms of technology. Adidas shoes can be purchased online...
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General points of the essay
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