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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1262 |
Essay's paper body
Rather, they decided to focus on “mid-size companies and departments of larger firms where their personal networks were strong and they though they could gain toehold.†It was a smart move by Paul and Lou since mid-size companies where unable to purchase the existing big enterprise integration programs do to cost and would consider using Adeptia’s product...
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Through this process they can further expand to bigger companies once their brand and name are well established. They where most likely to be heard by mid-sized companies than by the bigger ones and it would be easier to find the right person to talk to and get things done.
But even with a well-defined target market they faced further issues in terms of defining their product to their audience...
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smaller companies effect on larger companies
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