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Business
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| Number of pages / Number of words: |
4 / 1078 |
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Cosmetic commercials show that a working woman can beautify herself in a matter of minutes( Stephens et.all 1994, 137). This also sets forth the negative stereotype that women are not beautiful unless they were makeup( Stephens et.all 1994, 137). The use of skinny young models in these advertisements also sets forth a view of what the ideal woman should be, a standard most women can not live up to ( Stephens et...
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The use of skinny young models in these advertisements also sets forth a view of what the ideal woman should be, a standard most women can not live up to ( Stephens et.all 1994, 137). During prime time men are usually the primary speaking character. This gives rise to the notion that is unconsciously internalized while viewing these commercials, males hold dominant authority(Welch, Huston-Stien, Wright and Plehal 1979, 202)...
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