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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2758 |
Essay's paper body
(1994) L'experience du groupe ACCOR http://www.revue-espaces.com/tmp_pdf/7949article-1757.pdf (Access date: 09/11/2006)
? Geismar, R. (2003) Accor: une strategie de croissance durable et rentable http://www.melchior.fr/ (Access date: 09/11/2006)
? Accor Communication and External Relations Department, (2006) Annual report 2005 http://www...
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Planning and processes
1. Development strategy
The hotel sector is the principal income Accor's sources, since it represents 68% total sales of the first quarter 2001. Accor exploits about 3 500 hotels (390 000 rooms) in 90 countries (Appendix 1 p.4).
The Accor wallet balances the risks since it operates on all the market segments:
- Economical: Ibis, Etap, Formule1, Motel 6 and Red Roof Inns
- Luxury: chain of hotels four stars Sofitel
- Business and leisure: Mercure, Novotel and Coralia
The distribution of the hotels Accor equally geographically is balanced...
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