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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1479 |
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In short, Accenture is in the business of helping businesses make money. By combining transformational consulting and outsourcing capabilities, Accenture can more efficiently execute and deliver ideas to help companies grow their bottom lines. Accenture's success "is demonstrated in its revenues ($11...
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Accenture's success "is demonstrated in its revenues ($11.8 billion in 2003) and its number-52 ranking on Businessweek's Top 100 brands" (Keller & Kotler, 1994/2006, 367). In addition, Accenture has landed more and more contracts from the public sector (Harris Corporation, 2006).
Because of Accenture's stellar performance prior to, during, and after, the dot-com crash (Accenture Ltd...
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