Buy custom A Study Of International Marketing Strategies That Help Firms To Achieve Competitive Advantage: Japanese Firms Being Successful In India Since 1980
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2704 |
Essay's paper body
There also became increasingly competitive in, and to take larger market shares in the global industries in the late 90’s with a large number of foreign companies invested in India.
Aims & Objective
(1) To assess to what extent Japanese companies adapt their marketing strategies and
organizations to meet the needs of overseas customers; and
(2) To determine the extent to which market adaptation influences market success...
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The research concentrates on one overseas market the India. The Indian market is an important Asian market for Japanese companies, not so much because of its size, but because it is considered to be one of the most open and highly favorable markets for any FDI in the world.
Literature Review:
A Bunch of reasons have been proposed to account for the success of Japanese companies in marketing their products internationally since the 1960’s...
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