Buy custom A Study of Cultural Barriers in Establishing Brand Names in China
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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 717 |
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It is difficult to achieve brand name and loyalty without understanding the cultural differences.
A brand is a name or symbol that identifies the product of the seller and differentiates them from their competitors. Foreign brands previously had an advantage in penetrating the Chinese market because they represent modern merchandise and a status of being in touch with modern trends...
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This advantage is normally the opposite when companies try to market into a new culture. Nevertheless, they must create the brand image quickly in the minds of the consumers to remain successful. Additionally, it is increasingly difficult to sustain a brand image in today’s China, and a growing number of international brands makes it even more difficult...
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General points of the essay
A CASE FOR BRAND LOYALTY
A Study of Cultural Barriers in Establishing Brand Names in China
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Why and under what conditions are people more likely to buy brand names rather than their generic counterparts?
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