Buy custom A Structural Model Of Fashion Oriented Impulse Buying Behavior
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Business
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| Number of pages / Number of words: |
21 / 5826 |
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Impulse purchases are more likely when
The current issue and full text archive of this journal is available at
www.emeraldinsight.com/1361-2026.htm
This research is supported by Dong-A University Research Fund in 2005.
Fashion-oriented
impulse buying
behavior
433
Journal of Fashion Marketing and
Management
Vol...
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10 No. 4, 2006
pp. 433-446
q Emerald Group Publishing Limited
1361-2026
DOI 10.1108/13612020610701965
consumers experience an impulse buying stimulus and then later evaluate that
prospective purchase as appropriate (O’Guinn and Faber, 1989). The powerful
influence of impulse behavior on consumer buying suggests it is an important area of
study (Bayley and Nancarrow, 1998; Hausman, 2000)...
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General points of the essay
A Structural Model Of Fashion Oriented Impulse Buying Behavior
ANALISIS FAKTOR-FAKTOR yang MEMPENGARUHI IMPULSE PURCHASING pada TOKO KOSMETIK X
Buying Behavior
CONSUMER BEHAVIOR ON IMPULSIVE BUYING
Consumer behavior - Goal-oriented and Experiential online buyer
Impulse Purchase
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Current Issue Article
With careful textual analysis of any one media text (for example television advertising, fashion on film, music videos etcetera?) explore the relationship between fashion and mass media
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