Buy custom A Review And A Conceptual Framework Of Prestige-Seeking Consumer Behavior
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| Topic: |
Business
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| Number of pages / Number of words: |
33 / 9035 |
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The role-playing aspects and the social value of prestige brands can be instrumental in the decision to buy (perceived social value).
4. For a brand which satisfies an emotional desire such as a prestige brand, a product's subjective intangible benefits such as aesthetic appeal is clearly determining the brand selection (perceived hedonic value)...
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Prestige is derived partly from the technical superiority and the extreme care that takes place during the production process. For instance, a Rolex Sea-dweller works 1,220 meters underwater and is hand-crafted (perceived quality value).
This interpretation recognizes that the definition of prestige may vary for different people, depending on their socioeconomic background...
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