Buy custom A proposal for a new market strategy for the Thomas Burberry London perfume range
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
25 / 6920 |
Essay's paper body
It is based on an understanding of the customers-
Again market research is the key role here, by making sure that I have undertaken primary and secondary research. Before deciding on my new strategy I can be confident that it is based on an understanding of the market for my product.
3. I have taken into account the competition by understanding them and keeping ahead of them-
The perfume & cosmetics industry is a large market; I have tried to ensure that Burberry stay ahead of competition by researching into the PEST & SWOT analysis, and taking into account the other large brands and their approach to selling a product, brands such as Lacoste, Henri Lloyd, Fred Perry etc
4...
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I have taken into account the competition by understanding them and keeping ahead of them-
The perfume & cosmetics industry is a large market; I have tried to ensure that Burberry stay ahead of competition by researching into the PEST & SWOT analysis, and taking into account the other large brands and their approach to selling a product, brands such as Lacoste, Henri Lloyd, Fred Perry etc
4...
Essay fragment
General points of the essay
A proposal for a new market strategy for the Thomas Burberry London perfume range
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