Buy custom A New Packaged Milk Brand

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Rafey continues, “We wanted consumers to consider Olper’s as a contemporary and modern brand, and all of our communication and brand attributes were geared toward ensuring that end.”

To a large extent, they were successful. “It was certainly a campaign with its own unique identity,” says Farah Jamaluddin, a media professional...

“It was certainly a campaign with its own unique identity,” says Farah Jamaluddin, a media professional. “All of their communication was aesthetically on the mark and had a sense of synergy about it,” she explains.

Olper’s went with red as its color—a color far removed from the greens and blues that had become synonymous with packaged milk...

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